If you know anything about nutraMetrix® and Market America, you know that Isotonix® is the foundation of our business.  But if you are new to nutraMetrix and Market America, here are seven reasons why Isotonix delivery is superior.
1)     Nutrients are delivered at full concentration.

nutraMetrix Isotonix products are formulated to have the same osmotic pressure as our own body fluids, allowing the isotonic solution to pass through the stomach with minimal exposure to the stomach’s acidic environment, where nutrient degradation might otherwise occur.

2)     Nutrient absorption begins in minutes, not hours.

It can take several hours for the stomach to digest and the make food isotonic for passage into the small intestine.  Isotonix products are already isotonic upon ingestion; the amount of time spent in the stomach is minutes, not hours.

3)     Absorption is enhanced by effervescence.

The lining of the small intestinal tract is coated with a thick layer of mucus to lubricate the passage of food.  Carbon dioxide gas – created by the effervescence of Isotonix – promotes absorption into the bloodstream.

4)     Nutrient absorption is enhanced by a concentration gradient.

Isotonix nutrients are delivered to the small intestine in concentrated form.  This favorable concentration gradient supports nutrient absorption via the intestine’s villi.

5)     Nutrient delivery is never delayed and always complete.

nutraMetrix Isotonix products are delivered in liquid form, so nutrient delivery is never delayed.  If a vitamin pill is not correctly formulated to break apart rapidly, it can become lodged in the stomach or intestinal tract undigested for hours.

6)     Isotonix is easier to ingest than pills.

Our survey has shown that 40% of Americans have difficulty swallowing pills. nutraMetrix Isotonix products offer a broad range of dietary supplements in a pleasant tasting, easy-to-swallow form.

7)     Here are a few examples of people benefiting from Isotonix delivery:

*People who need support in absorbing nutrients due to reduced stomach size or limited intake of food.
*People who have difficulty swallowing capsules or tablets.
*Elderly persons with age-related reduction in digestive juices.
*Children who like the great taste of Isotonix.